Word has it that a new $100 price cut for the Sony PlayStation 3 is coming in mid-august this year. Sterne Agee analyst Arvind Bhatia reports in his latest industry note that “industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry.” Stay tuned for more updates. [Gamespy]
